Our introduction to SEO training course is designed and best suited to those with limited knowledge of what SEO is, how it affects their site and best practice for improving their website’s traffic and rankings through SEO.

Throughout the course, we will cover a number of general topics including.

  • Understanding SEO.
  • Carrying out effective, actionable keyword research.
  • On page optimisation factors.
  • Writing content optimised for search.
  • Best practice for title tags and meta descriptions.
  • Other ranking factors and how to optimise for them.
  • Introduction to link building.

At the end of the training course, you will leave with a working knowledge of what SEO is and how it works. You will have the skills to implement and measure what you have learned within the session on your own website.



Our advanced SEO training course is designed for those that already have a working knowledge of SEO and are perhaps responsible for maintaining their businesses online presence.

Throughout the course, a number of more advanced topics will be covered including:

  • Deeper analysis of SEO and how it works.
  • Competitor SEO analysis.
  • How off-page activity can affect SEO.
  • Local SEO.
  • Link building strategy.
  • Backlink analysis.

At the end of the day, you will have a good understanding of more advanced methods of SEO commonly used by the experts. With techniques tailored to your current website.


Full Day

Our full day course includes the Beginner and Advanced courses combined. This is the full package and will enable you to understand and put into practice SEO for your business.

This course includes:

  • Lunch included.
  • The fundamentals of how websites rank works.
  • The basic steps.
  • How to give the right social media signals.
  • Advance google ranking techniques.
  • How to rank a simple brochure website and eCommerce shop.
  • How to convert your current traffic into leads.


SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance:

Confused? We can help you understand in less than a day or just one full day to become advanced.

Course Schedule

After booking you will be contacted to arrange a date that beat suits you and it will be delivered online or telephone.

About the Trainer

Dan Russell has over 10 years first-hand experience working in the Search Engine Optimisation, Website lead generation and eBay/Amazon selling arena. Over this time he has gained a huge amount of knowledge and skills within the eCommerce and logistics sectors and is now passing on his knowledge with these small short workshops so you can grow your business.


  1. Mike

    hello, I spend £100 a month on SEO and seem to get ok results. If I learnt how to do this myself would I get better results or do I really need a specialist?

    • Adiuvo Training

      Hi Mike,

      The more hours you put into your website’s SEO the better. Ive seen and personally done FULL time SEO on 1 website 3 months solid and it got to no1 in google and stayed there within 60 days (est cost if I paid an SEO company £5000) and ive also just garnished a website every so often to keep the rank “topped up”. Obviously paying £100 a month to an SEO company is great but then you will get £100 of hours spent on it per month. What is that 3 – 4h per month / 1h per week at best.

      I hope that answers your question.

  2. Sharon

    I am already selling online, will this help improve sales?

    • Adiuvo Training

      Yes, eCommerce product SEO is one of our favorite things to teach.

  3. Christine

    I have a web site set up, will the SEO course help improve sales and ratings?

    • Adiuvo Training

      In time you WILL become no1 in the rankings for your keywords, its a matter of putting the effort in and doing it right.

  4. Mark

    Once I complete the beginner’s SEO course can I move on to the advanced course?

    • Adiuvo Training

      Hi Mark,

      Thanks for your comment, I would recommend doing both workshops to keep your knowledge fresh. Google are always changing the goal posts so its always best to be up to date on what works and what doesnt work.


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Customer Reviews

Dan and his team were very friendly. They helped me at every stage from start to finish. I am very happy and they come highly recommend

Alex Baranova

I initially made an inquiry through the companies website and received a friendly call back within an hour. I was impressed and agreed to come in and chat further.

I just needed a basic website and the manager down their said his day was free so could build it in front of me seeing as I had all the information and ideas on a pen drive, so we sat together for the full day and built it, I was astonished this could be done!

Thanks again for my lovely website.

Wendy Faeldo

Lovely independent business to work with. They are one of the most professional team I’ve come across in business. My new hotel website looks amazing and I started to receive bookings after 2 days of it going live.

Kim Barnett

I found this business to be exceptionally helpful, professional and patient. I would recommend them to anyone, especially novices like myself.

Alan Edwards

I asked this local firm to create an eCommerce shop. I had trust issues with a previous company but after the initial chat I was happy to pay in full based on the trust from our meeting and phone calls. The website only need a few wording tweaks when it was previewed to me (I am very fussy) and they were able to do this while I was sat with them. I would use again.

Rachael Allin

Top web service, nothing too much bother and always happy to help and answer questions.

Stuart Castles

Thank you for my 3 websites done for me in last 2 years. I would not go somewhere else. If you want more clients they the best in seo !!!

Honcia Biedroncia

Dan and the team really know their stuff when it comes to SEO and getting the website to rank higher on Google (and above competitors). They make the process of building a website really easy and stress free, which I really needed. Friendly and reliable.

Rachael Howourth

Dan and Neil have designed me a terrific looking website. Nothing is too much trouble and they have excellent ideas to help create the perfect website. Thanks guys.

Stuart Powell

Really easy to work with. They designed my website in 2 weeks and I am very pleased with it. We are also coming up on page 1 and page 2 of google.
I would recommend them to anyone who needs a nicely designed website.
Thank you.

Christopher Sweet

Really glad I found these guys, they have a wealth of experience in website design as well as business acumen which is clear from the outset by the amount of customers they have helped and years they have been around. They set my website up within 2 weeks and they marketed it well. I got customers calling within a few weeks of going live and its only growing month by month – thanks again and I highly recommend using these guys.

Andy Blount

Great service and website built by the team at Adiuvo. Met the brief given completely and very happy with the finished result. Highly recommended.

Lauren Blight

I have been very pleased with the help from Dan at Adiuvo, who has re-designed my website and has provided the needed Search Engine Optimization, now my site has gone up in the google rankings. We are working very closely to get all the right keywords in google. Great support, Thanks Dan.

Linda Lavin

We are a local business with a vision looked after by Adiuvo,
Always delivers dreams to a reality
very friendly Owner & Staff always honest advice, also good to walk in and talk to an actual experienced person rather than do it over the internet.
Thank you.


I highly recommend this business! They massively helped me with launching my makeup website! Honestly, I couldn’t be more grateful for the polite, helpful staff and manager!

Makeup World

I have been running my electrical business for 3 years and wanted a fresh new look for my website so I contacted Dan & the team . The process has been smooth and the time taken to produce a very professional website which reflects my business.

I wouldn’t hesitate to recommend them anyone wanting a new website to generate more leads.

Thanks to you all and I will watch with interest as to how it helps my business in ‘Google Land’ !

Ryan Cross

Accreditations / Insurance

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Adiuvo Training
Genesis Building
235 Union Street


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